Resources · Self

How high can you fly? Find the lid on your potential, and lift it

You set your own ceiling. Here's how to raise it.

By Alexandru Cojocari · 8 min read

Lift the lid: gold line drawing on navy of five bars under a lid, with a solid gold lid lifted by an arrow.

In 1948 two brothers in San Bernardino, California, rebuilt their drive-in restaurant around a tiny menu and a kitchen that worked like a production line. Dick and Maurice McDonald could serve a burger in under a minute. People queued round the block. Then they tried to grow, and it went slowly: for years, only a handful of franchises.

In 1954 a milkshake-mixer salesman called Ray Kroc walked in and saw what it could become. He built the organisation, bought the brothers out in 1961 for 2.7 million dollars, and took the same system round the world. Same burgers. Same kitchen. Different leader.

Leadership ability is the lid that determines a person's level of effectiveness. — John C. Maxwell, the Law of the Lid

1. You are the lid

Most of us do not have a Ray Kroc waiting to take over. We are the brothers and the salesman at the same time. Our business, our career and our family rise as high as we do, and then they stop. That is the bad news. The good news is the same sentence read the other way: if you are the lid, you can also lift it.

Five bars for five forces, each scored out of ten. The lowest, emotional command at four, sets a lid line across all of them.
You rise as high as your lowest force.

2. The five places your lid usually sits

When I work with founders, the lid is rarely what they think: the market, the money, the timing. Look closer and it is almost always one of five forces of inner self-leadership.

  • Stoic clarity: seeing what is true and what is yours to control.
  • The strategic operator: turning ambition into a plan you actually follow.
  • Emotional command: leading your feelings instead of being led by them.
  • Results discipline: doing what you said, especially when you don't feel like it.
  • Conqueror's drive: expecting more of yourself, and getting back up quickly.

Try it

Which force is missing? Match each situation to the lid

  1. “Sales fell for three months. I still haven't opened the numbers.”

  2. “I said yes to four projects this quarter. None of them is finished.”

  3. “My team waits to see what mood I'm in before they bring me problems.”

  4. “I've started the same morning routine five times this year.”

  5. “My goals are things I'm fairly sure I'll hit anyway.”

Quick check · 30 seconds

Where are you stuck right now?

  1. When you finally get a free hour, what usually happens?

  2. What wears you out most at the moment?

  3. What would change your next 90 days the most?

3. Potential you don't use is not potential

In 1975 a young engineer at Kodak, Steve Sasson, built the first digital camera. Kodak had the invention, the patents, the brand and the money. It also had a very profitable film business that the new technology threatened. In January 2012 Kodak filed for bankruptcy protection. It did not lack potential. It buried it, because using it meant risking what was comfortable.

Jesus told a parable about exactly this: a servant who was afraid, so he buried the money he had been given and handed it back untouched. He did nothing wrong in the usual sense. He simply did not use what he had. Potential that is never used does not stay safe. It turns into regret.

Try it

What have you buried? Tick everything that is true

0 of 5. Nothing buried. Now check that your goals are big enough to stretch you.

4. How to lift the lid

Three real stories show the pattern. In 1985 Intel's Andy Grove asked his chairman a brutal question: if the board replaced us, what would the new boss do? “Get us out of memories.” So they did it themselves, and bet the company on microprocessors. That is clarity. In 1954 Roger Bannister ran a mile in under four minutes; 46 days later John Landy ran it faster. Once one person had done it, others believed they could. That is drive. And Roald Amundsen reached the South Pole in 1911 by marching a steady distance every day, in good weather and bad. That is discipline.

Five forces around you: stoic clarity, strategic operator, emotional command, results discipline and conqueror's drive.
Five forces, one leader.

You don't need to fix all five. Lift the lowest one for 30 days. Then the next. Week one, see it. Week two, choose one habit. Week three, keep it when it's hard. Week four, review and raise.

Write it

Write your lift for the next 30 days

For the next 30 days, I'm lifting my …. Every day I will …, at …. I'm allowing myself to rise.

Copy it into your calendar as the title of a daily appointment with yourself.
Allow Yourself to Rise: How to Lift the Lid on Your Potential. Free leadership ebook for founders and business owners by Alexandru Cojocari, ExploraSelf

Free ebook

Allow Yourself to Rise: How to Lift the Lid on Your Potential

24 pages. The Law of the Lid, the five forces of inner self-leadership, a self-scoring test and a 30-day plan. Free: tell me where to send it.

5. Allow yourself to rise

Many people I work with are not lazy and not short of ideas. They are holding themselves down, politely, because rising feels risky. If I rise, people will look. If I rise, I might fall. So they stay just below the level they could reach: busy, respectable, unfulfilled. Nobody is forbidding you to rise. The permission you are waiting for is yours to give.